Earlier this year, Google announced that they were introducing site speed as an indicator to which sites would be ranked higher in the Google search engine. There are over 200 different ways Google determines what affects your search engine ranking and they are moving, changing and tearing down the goalposts very often.
Now search engine optimization is an ever changing black art it seems, but as writers we have an insight to what these SEO companies get up to. As we work closely, we have to help research, understand why the client wants a particular way of the articles being written and this all has a major affect on ranking, no matter how silly the request is. Simply bolding some buzz words can make the Google spiders get excitable and choose your site! So, having a site which has loads of heavy pictures, frames and uses Flash – you’re going to struggle with your page rank.
I guess with the boom of mobile phone usage for the Internet, site speed needs to be addressed, and as us ‘phonies’ with Blackberry’s need instant information on the move, Google has already captured the idea. This is one area where Red Mango thrives – writing content for mobile phone Internet pages. Our short, sharp sentences are full of flavor, information and come with minimal fluff that search engine spiders are magnetized to our written work.
It’s no wonder Red Mango are flooring the competition with web content and article writing.